Some years strawberry growers are lucky and the production peaks just in time for Christmas, most of the time it doesn’t and that’s just the way nature does things – unpredictably!
This season it looks like product across the country peaked last week and since then the size of strawberries has dropped rapidly.
If you’ve been buying strawberries this season you will have noticed the huge strawberries that were available a few weeks ago – often so big they were difficult to pack. Well it looks like the plants have exhausted themselves and now it’s just downhill.
A lot of the production is decided during the winter and this winter was long, wet and cold and this probably has affected the flowers and therefore the volume. It’s been a warm mild spring and the plants went into overdrive without any consideration to consumers Christmas requirements!
What this means for the coming weeks is difficult to predict, but one things for sure the volume of strawberries and the size of the berries themselves is falling quickly and there’s no going back.
Enjoy them while they are still around because it’s likely that by the end of January it will be all over!Look out for our Strawbuddy strawberries in New World’s and Pak’n'Saves across the North Island, you’ll also be able to buy our berries from a few independents under the Best Berries label.

The weathers been great for strawberries, and it’s also great for eating them… or drinking them!